Luff Logo

Project Description

This logo for Luff Original Headwear was designed to be simple, elegant, fun and modular. By replacing the inner ring of the logo with seasonal iconic elements (such as a snowflake for winter, or leaf for autumn), the branding can transition from season to season – emphasizing the cross-seasonal use of the product.

Project Details

Client Luff NY
Skills art direction, branding, graphic design, Illustrator
Links luffny.com

Here are some other things we did for this project.